How We Work

Sourcing and sharing information assets in a straightforward and comprehensible manner, providing essential support for your business strategies and key growth-related business functions.

Intelligence Access

The Market Intelligence can be integrated into your business processes and systems through a range of channels.

intelligence portal


Content Management
System (CMS)

CRM and
marketing automation

Collaboration and
business intelligence

Published content (newsletter, digest, social media, blog post)

Marketing Process Integration

  • Campaign Planning: Utilise market intelligence to identify key trends and customer preferences to inform marketing campaign strategies.
  • Target Audience Segmentation: Use sales and marketing intelligence to refine target audience segments and tailor messaging accordingly.
  • Competitor Analysis: Regularly monitor competitor activities and strategies to identify opportunities and stay ahead in the market.
  • Content Creation: Develop content that aligns with market insights and customer needs to drive engagement and thought leadership.
  • Performance Analysis: Measure the effectiveness of marketing efforts using data from market intelligence to optimise campaigns.

Business Development Process Integration

  • Lead Generation: Leverage market intelligence to identify potential leads and prospects that match ideal customer profiles.
  • Relationship Building: Utilise competitor intelligence to understand the strengths and weaknesses of competitors when engaging with potential clients.
  • Proposal Customisation: Tailor proposals and pitches based on sales intelligence to address specific pain points and needs of prospects.
  • Market Entry Strategy: Develop informed strategies for entering new markets or expanding existing ones using market intelligence insights.
  • Partnership Identification: Identify potential partners and collaborations based on insights from competitor and market intelligence.

Product Process Integration

  • Feature Prioritisation: Use market intelligence to understand customer demands and preferences, guiding the prioritisation of product features.
  • Product Development: Incorporate insights from market and competitor intelligence into product design and development processes.
  • Innovation: Identify emerging trends and technologies in the market to fuel innovation and stay competitive.
  • User Experience Enhancement: Incorporate feedback from market intelligence to enhance the user experience and user interface design.
  • Product Launch Strategy: Develop well-informed launch strategies by analysing market intelligence to understand customer expectations and market dynamics.

Chief Executive Process Integration

  • Strategic Planning: Base overall business strategies on comprehensive market intelligence to drive growth and competitive advantage.
  • Risk Assessment: Use competitor and market intelligence to assess potential risks and challenges in the business landscape.
  • Decision Making: Rely on data-driven insights from various intelligence sources to make informed decisions across different aspects of the business.
  • Performance Evaluation: Monitor the company’s performance using sales, marketing, and market intelligence data to track progress towards strategic goals.
  • Investment Opportunities: Identify potential areas for investment and expansion based on insights from market intelligence.

Market Research Process Integration

  • Data Collection: Gather relevant data from various sources for market analysis, competitor tracking, and sales insights.
  • Trend Analysis: Analyse market intelligence data to identify trends, patterns, and shifts in customer behaviour or industry dynamics.
  • Report Generation: Create detailed reports and presentations based on market intelligence findings to share with internal stakeholders.
  • Forecasting: Use historical and current market insights to make informed forecasts and predictions for future market trends.
  • Insight Dissemination: Share actionable insights from market intelligence with different departments to guide their decision-making processes.

Your B2B Navigator in the World of Market Intelligence - Contact Us

Tailored B2B information solutions. We collect and integrate vital intelligence, empowering your growth strategies and competitive edge. Accelerate your pathway to success.