Our Market Intelligence drives these
business-to-business capabilities for our clients
Marketing
Intelligence
- To support your marketing and communication teams.
- Intelligence-led Account Based Marketing (ABM), targeted content, digital marketing and communications.
Sales
Intelligence
- To support your business development and sales teams.
- Intelligence-led business development, key account management and competitor awareness.
Industry
Intelligence
- To support your strategy and product teams.
- Intelligence-led industry landscape monitoring, product strategy and management, regulatory and trend tracking.
Business Overview

Calleo is a niche and dynamic independent Market Intelligence firm serving the banking, payments, fintech, retail-tech, and broader information technology industries in Africa and the Middle East. Our established and industry trusted Market Intelligence service provides a customised profile of market information specially curated around your specific needs and strategy.

Our Clients

We work alongside companies and organisations in the business-to-business technology sectors, including fintech, insure-tech, retail technology, health tech, manufacturing tech, and other enterprise sectors who are looking to expand and enhance their marketing strategies. Our wide range of clients include global multinationals and pan-African companies, located across Europe, Africa, the Middle East and USA.









What Our Clients Say

Head of Marketing, CR2

CEO, MoData

Founder and Chairman, Khonology Group

Middle-East & Africa Marketing & Communication Director, Ingenico

Marketing, BankservAfrica
Market Insights
