Our Market Intelligence drives these
business-to-business capabilities for our clients




Business Overview

Calleo is a niche and dynamic independent Market Intelligence firm serving the banking, payments, fintech, retail-tech, and broader information technology industries in Africa and the Middle East. Our established and industry trusted Market Intelligence service provides a customised profile of market information specially curated around your specific needs and strategy.

Our Clients

We work alongside companies and organisations in the business-to-business technology sectors, including fintech, insure-tech, retail technology, health tech, manufacturing tech, and other enterprise sectors who are looking to expand and enhance their marketing strategies. Our wide range of clients include global multinationals and pan-African companies, located across Europe, Africa, the Middle East and USA.

What Our Clients Say

Head of Marketing, CR2

“Partnering with Calleo has been a pleasure from day 1. Their process of gathering and providing Market Intelligence specific to our needs has been seamless. It has become an important tool for market awareness when the market is undergoing rapid change. Their knowledge of the banking landscape has been of great benefit to me. The team are highly personable and a real pleasure to work with and have become an important part of our extended team.”

CEO, MoData

“As an agile business with an entrepreneurial approach, the MoData team appreciates Calleo’s ability to quickly anticipate and direct our marketing needs. This includes engaging thought leadership content creation, leveraging their vast market contacts and channels to market, as well their professional target market engagement processes. Calleo’s thorough understanding of our organisation’s structure, services and needs, combined with their experience in the marketing field, has allowed us to develop a great relationship of trust as our business adapts and grows.”

Founder and Chairman, Khonology Group

“We at Khonology have really benefitted from using the services provided by Calleo in terms of marketing and market insights. The ability to better understand our marketing landscape and prospective clients is huge and allows us to focus on real campaigns and leads. The way they integrated with our team seamlessly has added tremendous value to Khonology as they prepared campaigns and representation to prospective clients and leads.”

Middle-East & Africa Marketing & Communication Director, Ingenico

“Market Intelligence is a strong marketing pillar but requires a lot of time and a specific know-how. Calleo’s process is simple and efficient. They saved me countless hours and their deliverables exceeded my expectations. I strongly recommend them.”

Marketing, BankservAfrica

“Calleo had experience in the financial services market, and took the time to understand our organisation and the dynamics of the complex payments environment. Calleo assists us with market intelligence services. A great partner, to support brand and strategies through effective, relevant content, research and analysis.”

Market Insights


The Consumerization of Short-Term Lending Solutions: BNPL in B2B


48% of people in UAE are likely to send more cross-border payments in the next year

/FTI Consulting

Supply Chain Barometer 2023: Cost Pressures Continue

Africa Attractiveness Report 2023

/FTI Consulting

Integrating ESG Risks and Opportunities in Business Valuations

/Euromonitor International

Identifying the Top E-Commerce Platforms Leading New Product Launches

Achieve your marketing and sales objectives with us